doctena.lu - the platform for patients to tackle the subject of medical appointments online in Luxembourg, Belgium, the Netherlands, Switzerland and Germany. Doctena is now the leading medical booking platform in Europe.
PROBLEM
Usability complaints from customers
Chaotic visual hierarchy
Without a focus on CTA
Outdated web design trends
CHALLANGE
No access to usage data
OUTCOME
UX research
Wireframes
UI design
Web design
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Landing page redesign